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Website Analytics with Crazy Egg Isn’t Crazy at All


When thinking about website analytics the top of mind analytics source is Google Analytics. Rethinking analytics with Crazy Egg can help discover new insights that may not be as evident with Google Analytics. Crazy Egg has truly visual dashboards that offer user interaction data in a way that marketers can see. User experiences can be tracked and even recorded for review to help developers improve the design of web pages. Scroll Maps can show the marketer how far users get when reading content on a page. Crazy Egg gives the ability for non-developers to change elements within a page for easy A-B testing. Easy-to-understand and straightforward reports and dashboards with Crazy Egg allows for user data to inform with just a glance.

Heatmap

Crazy Egg has created a dashboard report that uses technology to color code areas within a webpage that have the most interaction. Clicks throughout a page can be viewed in the heat map reports to see every element and region on a page that is clicked. The brighter the area color is, the more clicks it has received from website users. The heat map feature allows for the insight that cannot be found in Google Analytics because clicks can be tracked on other elements other than links. Google can track clicks through the navigation from page to page. Google can track more than links, but it requires a developer to place a code on elements throughout a page. Crazy Egg skips all of the extra tracking code because it can track click on every item on a page whether it is a link or not. The heat map can help identify when an element may be confused as a link on a page and is clicked multiple times. Calls-to-action and button elements can be evaluated for their effectiveness within the heatmap report.

Scroll map

Another powerful and very visual report that Crazy Egg offers is the Scroll Map report, that allows seeing the impressions and interaction as a user scrolls down a page. The scroll map can identify where the fold occurs for most users and how far users scroll down the page. The bright colors within the report recognize where users pause the most, with darker colors showing the areas that are skipped or scrolled past. If intended click targets or calls-to-action exist in the dark areas, it could be an advantage for moving the element where the bright sections that receive the most views are. This report also can help identify where users lose interest on a page and either stop or scroll past the rest of the content. Identification of the most popular pages of a page can help developers and marketers improve a page to improve conversions or other page goals.

Confetti

Much like the heat map reports the confetti report allows for a quick view of how users interact within a webpage. Confetti reports show the single clicks within a page along with segmentation. Users can be differentiated by browsers, referrals and other aspects of the users on a page. Trends can be identified through the filters of data and how users interact. The use of this report may help determine the users that convert or act on the calls-to-action the most. Trends between browsers can identify what part of a page may not work on a given browser or be as evident from the slight browser deviation.

Overlay

Elements are given small individual reports within the overlay report to allow for the evaluation of user interaction with the component. This report provides a useful look at the page with plus signs next to every clickable element to expand the information about the element. Viewing the overlay report gives at-a-glance insight to identify the most popular elements by the color-coding of red and orange meaning that elements have more interaction on the page. Clicking the plus sign give the number of clicks along with the percentage of clicks the item received.

List

Although most reports in Crazy Egg are very visual and allow for quick at a glance analysis, a list report is also available. The list report is not as visual, but it still gives a quick breakdown of the elements within a page how many clicks and the percentage of clicks on the page that the element receives. This list allows for a quick view of the top elements at a glance without having to view the item on the page.

User Recordings

If the graphical reports weren't enough to be insightful and help develop the best user experiences on a page, Crazy Egg allows for the recording of a user's interaction within a page. This user experience view allows seeing how the user navigates through the site, how far they get, and if they get to the conversion funnel of the site. This recording is much like watching a remote usability test but without the paid users because the recordings are of real site users and how they move through a website.

A-B Testing

A-B testing used to require much time and the involvement of a developer to create two versions of a webpage or website. With the A-B testing feature of Crazy Egg, a marketer or content creator can view a page with the A-B testing overlay in Crazy Egg and change colors, font sizes, and more without using any code. Identifying user segments within the A-B testing feature allows for target testing within a group of users. Users will randomly see either version created within the Crazy Egg A-B testing editor.

Crazy Egg provides several handy analytics tools, but it may not be able to replace the data and insight gained through Google Analytics. Fortunately, Google Analytics is free, and Crazy Egg has a minimal fee starting at $29 per month. If a website is in need of an affordable option for usability data on a website, Crazy Egg may be the tool for the job. The visual reports help to see user interaction but may lack some of the data collected by Google Analytics. Crazy Egg can help marketers, and developers get to chase what they suspect a user does on their website by giving a real glimpse to how and where they find the most interaction. Do not get rid of Google Analytics, but consider adding Crazy Egg to the analytics arsenal.


References

Bigby, G. (2018, January 25). 35 Amazing Web Analytics Tools that Rival Google Analytics. Retrieved from Dyno Mapper: https://dynomapper.com/blog/21-sitemaps-and-seo/436-35-amazing-web-analytics-tools-that-rival-google-analytics
DiSilvestro, A. (2018, June 4). The top 10 tools for getting an insight into your website analytics. Retrieved from Search Engine Watch: https://searchenginewatch.com/2018/06/04/the-top-10-tools-for-getting-an-insight-into-your-website-analytics/
Dubois, L. (2010, December 31). 11 Best Web Analytics Tools. Retrieved from Inc.: https://www.inc.com/guides/12/2010/11-best-web-analytics-tools.html
Make The Most Of Every Visitor. (n.d.). Retrieved from Crazy Egg: https://www.crazyegg.com/overview
Mercer, C. (n.d.). Tried And Tested: A CrazyEgg In-Depth Review. Retrieved from Seriously Simple Marketing: http://seriouslysimplemarketing.com/tried-tested-crazyegg-depth-review/
Palit, R. (2013, December 15). CrazyEgg Review – 5 Lessons Learned from 20 Days with CrazyEgg. Retrieved from Techtage: https://techtage.com/crazyegg-review/


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